Instagram • 14th February 2025

Founder & Creative Lead, Art Muse (formerly Paint A Tote)

Art Muse began as Paint A Tote, a brand focused on hand-painted tote bags that merge art and everyday functionality. Expanding into hoodies and other curated pieces, Art Muse now embodies a creative fusion of Western and South Asian influences. Each product is thoughtfully designed, offering more than just a commodity—it’s an emotional investment. The brand’s commitment to exclusivity, cultural expression, and high-quality craftsmanship makes it a unique platform for individuals seeking meaningful, personalized products.

Website & Etsy • 11th September 2023

Totes take the spotlight!

In this photograph, we turn the lens on three distinctive totes, each a symbol of art and functionality. They share the frame, but their distinct designs shine through, inviting you to appreciate their unique appeal. This photograph intended to compel the audience to pick their tote which suits their personal style.

Website & Etsy • 11th September 2023

Trios of Creativity: Totes in Harmony

In this captivating photograph, three girls proudly showcase an array of uniquely designed totes against a backdrop of pure artistic expression. This photograph intended to bring a dynamic blend of art and fashion to life, to create a visual symphony that tells a story of diversity and to serve as a reminder that art is wearable, shareable and part of our daily lives.

Website & Etsy • 11th September 2023

City-Inspired: Banff + New york Tote

These Banff and New York-inspired designs are more than just accessories; they're a global invitation. Crafted intentionally to attract a diverse audience, they carry a profound message: art isn't confined to walls or photo galleries. It's meant to be lived, worn, and carried every day. These totes bridge the gap between art and utility, reminding us that artistic expression can go beyond conventional boundaries.

Website & Etsy • 18th July 2023

Capturing Maternal Love on a Wooden Canvas Frame

We translated our multilingual mom tote design on a wooden canvas frame. It intended to be a precious token of love, a heartfelt gesture of appreciation that can be gifted to your mom, placed on your coffee table, or proudly hung on your favorite wall. It encapsulates the boundless love and devotion we hold for our mothers, making any space feel like home. It's more than decor; it's a profound tribute to the unwavering love that 'Maa' represents. You could gift it or display it!

Website & Etsy • 3rd March 2023

EmpowerHER: The Feminist Vision Tote

This design is an unapologetic visual declaration of my relentless pursuit to dismantle patriarchal norms. With nods to Audre Lorde and Bell Hooks, it's a powerful visual scrapbook for a more equitable world. It's a brain dump turned into art. This tote is more than just a bag, its a loud and proud advocate for breaking gender inequality.

Website & Etsy • 3rd March 2023

Multilingual Love: The Mom Tote

Introducing the 'Mom Tote,' a design straight from my heart. I've crafted this with a simple yet powerful message: the love for 'Mom' transcends boundaries of language, ethnicity, race, and class. In a beautiful tribute to the regional diversity of Pakistan, this design illuminates 'Mom' in various regional languages – Balochi, Pashto, Urdu, and Sindhi. Each word reflects the unique cultural tapestry of our nation, with a touch of iconic cultural symbols like the Sindhi Ajrak. The bag is also designed with a neutral and warm color palette. The soft tones are meant to evoke the feelings of warmth and comfort that one can find in a mother's love.

No matter how we say it, a mother's love is universal, unconditional, and simply timeless. Share the love, share the tote!

Website & Etsy • 5th February 2023

City Inspired Tote: Karachi

Born and bred in Karachi, I've poured my heart into creating this design. It's more than just a tote bag; it's a piece of my lifelong love for this city. Karachi isn't just a place; it's a sense of belonging, a source of comfort, and a symbol of resilience and perseverance. It's a reflection of the energy and spirit that runs through the streets of Karachi, from the fast-paced life to the street food culture that tantalizes our taste buds. This design reflects the colors, landmarks, and spirit of Karachi – a city we hold dear. Carry it with pride, it's more than a bag; it's a piece of our shared Karachi journey.

Website & Etsy • 18th July 2022

Etching Nostalgia on a Wooden Canvas Frame

The 1980s Pakistan Tote, a carrier of cherished memories, takes on a new form onto this wooden canvas frame. This translation of nostalgia onto wooden canvas frame is a captivating visual story of Pakistan's rich heritage.

Website & Etsy • 17th July 2022

Retro Reminiscence: The 1980s Pakistan Tote

Unearth the '80s time capsule with this tote bag. This design is a nostalgic journey through a bygone era, inspired by the spark in my mom's eyes as she fondly recalls her childhood. It's a nod to the 1980s, where cricket matches were met with hoots of joy, and family and friends gathered for entertainment/reality shows. Its an era when technology was simpler, screens were fewer and where gatherings were filled humming to classical music by Noor Jehan and Mehdi Hasan. Back then, homes were filled with shared experiences. This tote is a warm embrace of nostalgia, a comforting hug from the '80s and a ticket to transporting you to a time when connections were genuine as the memories.

Whether you find yourself in Pakistan or any other corner of the world, if you belong to the boomer generation, these memories of simpler times and simpler pleasures will surely resonate with you.

Step into the '80s everyday!

Website & Etsy • 17th July 2022

Sip & Connect: The Chai (Tea) Lover's Tote

Embrace the Chai Culture with our 'Chai Lover's Tote.' This design is a labor of love, inspired by my deep personal connection to chai and the profound significance it holds in the South Asian culture. Chai is more than just a drink; it's a warm hug, a symbol of hospitality, a token of appreciation, and the key to heartfelt connections. As the sun rises and sets, chai takes on different forms, from the morning ritual to the evening gathering. This tote serves as a reminder that a cup of chai can hold a world of emotions. With this tote, I've bottled the essence of a cherished ritual, inviting you to carry a piece of its warmth and tradition wherever you go.

Sip, connect, and share the love!

Website & Etsy • 8th February 2022

Journey of Love: Hand in Hand

This photograph, crafted for commercial purposes, exudes an appealing blend of love, adventure, and positivity. It's a visual invitation to embrace life's journey in style with these artsy totes in tow.

Linktree • 25th May 2021

Paint A Tote

painted & embroidered tote bags | canvas totes | painted wall art

Website & Etsy • 8th February 2022

Groove and Carry: Bilingual Moseequi Tote Bag

This design reflects the contemporary magic of Pakistani music, much like the mirror image of two artists singing in perfect unison. Just as lyrics rhyme and flow, this tote's design harmonizes seamlessly. It's a visual and auditory treat that encapsulates the essence of our Moosequi collection. Additionally, this design is a reflection of the contemporary pulse of Pakistani music, where I've carefully plucked lyrics that resonate with the young generation. These lyrics aren't just words; they're woven into the fabric of the design, creating a seamless fusion of art and music.

Website & Etsy • 8th February 2022

Harmonizing Art and Music: The Moseequi (Musicology)Collection

These two designs are a glimpse into my "Moosequi" collection, a labor of love that harmoniously blends design and text to celebrate the richness of Urdu and contemporary Pakistani music. Each element is meticulously crafted with care and attention to detail, embodying the essence of this vibrant fusion.

Moreover, the vintage truck captured in a photograph alongside a dear friend adds an evocative layer to the narrative. It resonates with the very vibe I seek to convey through these designs — a sense of nostalgia, a connection to our cultural roots, and the enduring bonds of friendship that music often accompanies. This photograph encapsulates the soul of "Moosequi" and the emotions it seeks to evoke.

Website & Etsy • 23rd January 2022

Truck Art

A genre of folk art in South Asian, Truck Art. The inspiration behind the Truck Art Tote was to introduce the captivating beauty of Truck Art, a global cultural icon, into everyday life. Truck Art is renowned and admired worldwide for its vibrant and intricate designs. To enhance its allure, I intertwined it with the richness of Urdu poetry. This fusion celebrates our cultural heritage and connects with a global audience. The result is a design that transcends borders, echoing the artistic and poetic traditions that define our identity, and inviting everyone to appreciate the depth of our culture.

Website & Etsy • 23rd January 2022

Celebrating Urdu

The Urdu Word Tote Bag, showcasing the word "Deewanghi (Passion)," is a testament to my deep appreciation for the Urdu language. Through carefully designed typography, my intention was to evoke the vibrant and passionate essence that "Deewanghi" embodies. This tote isn't just an accessory; it's an artistic expression, a homage to the richness of Urdu, and an invitation for everyone to immerse themselves in the intensity and fervor that this word conveys.