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Career Milestones: From a PR Executive to a Creative Lead to a Brand and Marketing Lead

Website Design, Copy, Management

As part of my role at New Buzz, I collaborated with the Elite Hardie Exteriors team, a company based in Calgary, to manage and design their website. The project focused on crafting clear, compelling, and customer-centric copy, while ensuring an intuitive and engaging user experience. By blending strategic messaging with an aesthetically appealing design, we successfully enhanced the site’s functionality and effectively showcased Elite Hardie Exteriors' expertise in high-quality exterior solutions to their Calgary-based clientele and beyond.
In The House Media •

Website Design, Copy, Management and Optimization

At In The House Media, a Houston TX based video production company with whom I worked closely with my team to design and develop a dynamic, user-friendly website that aligned with our client's vision and goals. We collaborated on every stage of the process, from initial concept and design to final execution, ensuring the site reflected the brand's identity while providing an intuitive user experience. Throughout the project, I coordinated directly with the client, managing expectations and delivering an end product that exceeded their objectives.
Instagram •

Social Media Content

As part of my role at New Buzz, I worked alongside a skilled photographer and videographer to create a video that seamlessly integrated the product and human experience at Bussin, capturing the vibrant atmosphere of the restaurant. I played a key part in strategizing and executing the concept, ensuring it resonated authentically with the audience. The video organically gained 58 reshares and 2.2k views, showcasing the power of experience-driven content.
Instagram •

Animated Video - Bussin.mp4

As part of our ongoing marketing efforts for Bussin, the esteemed restaurant known for its culinary delights, we've created a dynamic animated video centered around our signature product: burgers. This captivating video immerses viewers in the world of Bussin, showcasing the artistry behind our mouth-watering burgers, from the sizzling grill to the final presentation. With vibrant visuals and an enticing narrative, the video invites viewers to experience the irresistible flavor and quality that sets our burgers apart. It's a celebration of our commitment to culinary excellence and a tantalizing invitation for burger enthusiasts to savor the Bussin experience firsthand. This video represents just one facet of our comprehensive marketing strategy, designed to showcase Bussin's iconic burgers and attract patrons eager to indulge in a burger experience like no other.
Instagram •

Animated Video - New Buzz Marketing.mp4

As a proud member of the NewBuzz Marketing team, I'm excited to share our latest addition to the company's social media strategy: an attention-grabbing animated video. Crafted with the collective effort of our talented team members, this video serves as a standout feature among our other posts, showcasing our innovative approach and dedication to excellence. Designed as an introductory piece for our Social Media Platforms, the video encapsulates the essence of NewBuzz Marketing's brand identity and values. Through compelling visuals and a captivating narrative, we aim to captivate our audience and leave a lasting impression. This video is not only a testament to our commitment to quality but also a reflection of the creativity and expertise that define NewBuzz Marketing as a newly launched startup in the digital marketing landscape. We're thrilled to share this exciting milestone with our followers and look forward to the journey ahead as we continue to make waves in the industry.
YouTube •

Dr. Alexander Key on How Liberal Arts Broadens Skillsets | Habib Talks

In the second episode of "Habib Talks," we had the honor of hosting the distinguished Dr. Alexander Key, Director of the Humanities Core at Stanford University, a luminary in the realm of education and a fervent advocate for the liberal arts. Dr. Key's insights shone a bright light on the need for a liberal arts education in today's world.

During this captivating episode, Dr. Key eloquently emphasized the vital role that liberal arts education plays in nurturing not just students' intellects but also their hearts and souls. He spoke of how the liberal arts provide a holistic approach to learning, fostering critical thinking, empathy, and adaptability—qualities that are indispensable in navigating the complexities of our modern era.

Dr. Key's words resonated deeply, reaffirming the importance of a well-rounded education that extends beyond the confines of specialized disciplines. His insights served as a powerful reminder that in an ever-evolving world, a liberal arts education equips individuals with the tools to thrive, innovate, and contribute meaningfully to society.
YouTube •

Remembering a Fruitful Journey | Aamaada-e-Safar

One of the most heartwarming projects I had the privilege to work on was a video tribute to our esteemed faculty members. These are the individuals who not only put their faith in Habib University when it was just an idea but have also witnessed its remarkable journey from inception to becoming a successful reality.

This project was particularly special to me because it allowed me to wear two hats – that of a former student who had been taught by some of these remarkable faculty members and now, as a Creative Lead, the opportunity to interview them. It was a surreal experience to sit across from incredible faculty members who had played a pivotal role in my own academic journey and to listen to their thoughts and reflections on the growth and success of Habib University.

The end result was a touching video that beautifully captured the dedication and passion of our faculty members. It served as a heartfelt tribute to their unwavering support and commitment. What was also striking in the video was how it highlighted how teaching at Habib University had transformed them into even more learned individuals. The liberty and academic freedom that Habib University provides its faculty members had enabled them to grow and evolve in their own fields of expertise.

I am immensely proud of how this project turned out, and it was an incredibly gratifying experience.
YouTube •

Appreciation for Habib University's Intellectual Experience

In a heartfelt testimonial, Shaha Tariq, Head of Content at Nutshell Communications, expressed her deep appreciation for the profound intellectual journey that the liberal arts education at Habib University offers. She commended the institution for fostering an environment where original thinkers are nurtured and encouraged.

Ms. Tariq's words echoed the sentiment of countless individuals who have had the privilege of experiencing Habib University's unique approach to education. She recognized that it is through the liberal arts that students are not only equipped with knowledge but are also empowered to think critically, engage with diverse perspectives, and become agents of positive change in society.

Moreover, she extended her gratitude towards the institution for not only shaping these original thinkers but also providing financial support, acknowledging the importance of accessible education. This testimonial served as a testament to the transformative impact of Habib University's commitment to liberal arts education and its dedication to nurturing individuals who go on to make meaningful contributions to the world.
YouTube •

Aamaada e Safar | Habib University Alumni

In our quest to capture the essence of Habib University's impact, we embarked on a remarkable journey of rediscovery. Through insightful interviews with our esteemed alumni, we sought to uncover the profound question: How did studying at Habib University change their lives?

The answers we received were more than insightful; they were windows into the transformative power of education. Our alumni, who have ventured far and wide, spoke passionately about how their time at Habib University had fundamentally altered their trajectories.

From unlocking new perspectives to nurturing critical thinking, from fostering empathy to nurturing creativity, these alumni recounted the myriad ways in which Habib University had shaped not just their careers but also their worldviews.

Their stories are not just testimonials; they are echoes of transformation. They remind us that education is not merely a journey; it is a catalyst for change, a bridge to new horizons, and a beacon of hope.
YouTube •

Habib Talks | A Leading Intellectual Initiative in Higher Education | Habib University

In an ever-changing world, the need for insightful conversations and visionary perspectives is paramount. Thus, "Habib Talks" was born - an initiative that summoned influential leaders, industrialists, intellectual influencers, development practitioners, educationists, thinkers, and other inspiring personalities to engage in dialogue about the pressing global crises of our time.

These talks were more than just discussions; they were a wellspring of wisdom and inspiration. They allowed us to tap into the minds of those who have shaped industries, challenged norms, and driven change on a global scale.

From climate change to social justice, from technological advancements to educational innovations, "Habib Talks" offered a platform for these luminaries to share their insights and vision for a better world. These conversations were not just informative; they were beacons of hope and catalysts for action.

In this space, we found not only solutions but also a renewed sense of purpose. "Habib Talks" became a lighthouse guiding us through the turbulent seas of our times, reminding us that through dialogue and collaboration, we can navigate even the most challenging of crises.
YouTube •

Weaving Reminiscences of the Fulfilling Journey of Habib University - President Wasif Rizvi

As the Creative Lead at Habib University, I embarked on a remarkable journey from ideation to execution, crafting an institutional video that I am incredibly proud of. This project was a departure from the usual marketing and awareness content produced by the university, and it truly pushed the boundaries of creativity.

From the initial brainstorming sessions where innovative concepts were born, to the meticulous planning and tireless effort that went into production, this video became a labor of love. It was a testament to the dedication of the entire team who worked passionately to bring this vision to life.

The result? An institutional video that not only resonated with our audience but also left a lasting impression. It was a bold departure from the ordinary, a piece that spoke to the essence and uniqueness of Habib University. The positive response and appreciation it received from everyone involved were truly heartening. This project stands as a shining example of what can be achieved when creativity knows no bounds, and I couldn't be prouder of the team's collective achievement.
YouTube •

Invitation to Adab Festival by HU Faculty Dr. Inamullah Nadeem

Before the Adab Festival unfurled its literary tapestry, we wanted to extend a warm invitation through our pre-hype video. In this video, one of our respected faculty members, Dr Inamullah Nadeem took a moment to invite you to his session at Adab Festival. The invitation was more than just an announcement; it was an embodiment of the spirit of Adab Festival—a celebration of literature, art, and culture.
YouTube •

From Habib University Student to a Fintech Entrepreneur

This testimonial sheds light on the agency which Liberal Arts education at Habib University provides to its students. Furqan Karim, CS alumnus from the Class of 2020, connects his journey as a fintech entrepreneur to his time as a Habib University student.
While throwing light on the Learn Abroad Program at Habib University, Furqan highlights the opportunity of going to Stanford as crucial in laying the groundwork for understanding and training for his entrepreneurial endeavours.
YouTube •

Views on Liberal Arts By Senior Journalist Owais Tohid | #HabibUniversity

In a candid testimonial that I conducted, the venerable senior journalist, Owais Tohid, shed light on the pivotal role of critical thinking and liberal arts in shaping a better society. With wisdom honed through years of experience, he eloquently emphasized the significance of these elements in our collective journey towards progress.

Mr. Tohid shared how critical thinking, nurtured through the liberal arts, equips individuals to question, analyze, and engage with the complexities of our world. He emphasized that this ability is the bedrock of informed decision-making, empathy, and constructive dialogue—all essential ingredients for a harmonious and enlightened society.
YouTube •

Aamaada e Safar - Celebrating the successful HU's Graduation of 5 Cohorts

In the heart of our campaign, "Amaada-e-Safar," we embarked on a remarkable journey, narrated through the voices and experiences of our faculty, president, current students, caretakers, admins, and esteemed alumni. This initiative sought to encapsulate the essence of Habib University's transformative journey, from its inception to its current standing as a beacon of academic excellence.

Through a series of evocative videos, informative and interactive sessions and seminars to name a few, we delved deep into the stories of those who have been an integral part of this incredible voyage. We heard from our esteemed Faculty members, who have been architects of our academic success, shaping the minds of generations. The President himself shared his insights on the evolution of the university, its challenges, and triumphs.

Our current students, the torchbearers of the institution's future, lent their voices to the narrative, highlighting how Habib University is not just a place of learning but a community that fosters growth, creativity, and ambition. And then, there were our cherished alumni, who spoke of how Habib University had transformed their lives, opening doors to a world of opportunities.

"Amaada-e-Safar" was not just a campaign; it was a tapestry of stories, a visual manifestation of the transformative power of education and the spirit of Habib University. These videos were not mere recordings; they were windows into the soul of an institution that continues to evolve, inspire, and shape the future.
YouTube •

Founding Faculty Reminiscing their Memories at Habib| Something is around the corner

In the moments leading up to the grand unveiling of "Amaada-e-Safar," we decided to offer you a sneak peek into the magic that unfolded behind the scenes. In a candid and emotional conversation, we brought together two of Habib University's most beloved professors, whose incredible chemistry on-screen is matched only by their genuine friendship off-screen.

As the camera rolled, we witnessed a heart-to-heart conversation that transcended the boundaries of academia. These professors, cherished by students and esteemed by peers, shared their personal journeys at Habib University. Their reflections were not just words; they were a testament to the transformative power of education and the profound connections forged within these hallowed halls.

This video is more than a prelude; it's a window into the soul of Habib University, a place where learning goes beyond textbooks and exams. It's about the people, the relationships, and the experiences that shape not only minds but also hearts.
Instagram •

Creating Buzz: A Successful Dawlance Grand Sale Video

Collaborating with talented content creators, we, embarked on an exciting project to craft a video for Dawlance's grand sale. Our selection of content creators was strategic – individuals with a strong and organic reach, who resonated well with their audience.

The result was a video that not only captured attention but also sparked excitement among viewers along with significant website clicks It was a perfect blend of creativity and product promotion, seamlessly connecting with the audience. The feedback poured in, and it was evident that our choice of content creators had struck a chord with the target audience.

This collaboration was not just about crafting a video; it was about creating a buzz that extended far beyond the screen. The organic reach and positive reception were a testament to the effectiveness of influencer marketing in today's digital landscape.
YouTube •

Sunset Drive in Cinema: A Success Story

Embarking on the journey to launch Sunset Cinema as a Public Relations Executive was a thrilling endeavor. We pulled out all the stops, from enlisting the support of influencers to sending out well-crafted PR boxes to reaching out to the general public, to ensure a grand opening.

The excitement and appreciation that greeted Sunset Cinema's launch were beyond our expectations. Influencers and the public alike flocked to the drive-in cinema, making it an instant hit. The atmosphere was charged with enthusiasm, setting the stage for unforgettable cinematic experiences under the open sky.

However, my work didn't stop at the grand opening. I meticulously gathered data on digital engagement, monitored the impact on print media, and calculated the return on investment (ROI). This comprehensive ROI report became a crucial tool for our pitch to potential investors.

From the number of cars that rolled in to watch films to the social media buzz generated and the revenue earned, the ROI report painted a clear picture of the project's success. It demonstrated that Sunset Cinema not only captured hearts but also delivered substantial returns for those who believed in the venture.
Instagram •

Collaborating with Influencers: Crafting a Memorable Grand Sale Promo

Assisting in directing leading digital influencers to create a promotional video for Dawlance's grand sale on Daraz was an absolute pleasure. This project brought together creativity, humor, and the power of influencers to the forefront.

Working alongside these influencers was not only enjoyable but also highly productive. Their ability to infuse humor and authenticity into the promotional video made it engaging and relatable to the audience. It was a delightful experience to witness their unique style and creativity at play.

The best part? The video was incredibly well-received. It not only garnered appreciation but also translated into tangible sales for the brand. It was a testament to the effectiveness of influencer marketing and the magic it can weave when combined with a compelling message.

This project underscored the potential of influencer collaborations in modern marketing. It was not just about delivering a message; it was about creating a memorable and enjoyable experience for the audience.
YouTube •

Dynamic Collaboration: An Exciting Ride with Influencers and Dawlance

Directing a promotional cum humorous video alongside a digital influencer and a stand-up comedian for Dawlance grand sale on an e-commerce site, Daraz was not just a creative adventure but a delightful journey into the world of e-commerce and entertainment.

Working with these influencers as a Public Relations Executive was a new and exciting experience. Their energy, creativity, and ability to connect with the audience added an extra layer of magic to our video. It was a perfect blend of humor and marketing, a unique way to showcase Dawlance x Daraz's grand sale while keeping the audience entertained.

The best part? It wasn't just fun; it was effective. The brand loved the collaboration, and the video generated the kind of engagement that turned into conversions. It was a win-win for everyone involved, a testament to the power of creativity and influencers in today's digital landscape.

This project opened doors to new possibilities and proved that combining entertainment with marketing can yield fantastic results.