Home About Me Thesis For Stage For Film Professional Journey Let's Amplify Your Digital Presence Together Entrepreneurial Passion Project: Paint A Tote New Media Art Gallery Contact

Let's Amplify Your Digital Presence Together - Organic and Paid Efforts

Google Ads •

Bussin ( A Food Chain in Calgary) - Google Ads Campaign

As the Brand and Marketing Lead at New Buzz Marketing, I collaborated with my team to implement a highly successful Google Ads campaign for one of our clients, BUSSIN. The campaign achieved outstanding results, generating 1.48M impressions and 3.82K clicks. This drove 2,283 conversions, resulting in 206 website visits and 206 calls from users who enabled location services. This experience demonstrates my ability to work effectively with a team to deliver targeted, impactful campaigns that produce measurable, high-quality results for our clients.

Meta Ads Insights

As part of my strategic efforts to enhance brand visibility for Paint A Tote, I recently executed a post boost that yielded exceptional results. With precision targeting and captivating content, the ad reached an impressive audience of 67,040 individuals, accumulating a remarkable 110,824 impressions. The post resonated strongly, evidenced by 599 saves, 568 likes, and 79 reshares, amplifying brand engagement and reach across social media platforms. Notably, the campaign also contributed to significant growth in the brand's following, with 343 new followers gained as a direct outcome of the ad. This accomplishment underscores my ability to craft effective advertising campaigns that drive both engagement and tangible results for my brand.
Instagram •

Creating Engaging Content - Organic Effort

Passionate about creating engaging content, I recently delved into hiking reels, showcasing my love for adventure through captivating edits. The results speak volumes: with 2,459 plays, 102 likes, and 58 reshares, the reel garnered significant traction. What's truly gratifying is the audience engagement, reflected in the impressive average watch time of 11 hours, 16 minutes, and 32 seconds. Beyond mere metrics, the reel resonated with 1,138 followers, amplifying its impact and affirming my dedication to crafting compelling content that resonates with viewers.
Instagram •

New Buzz Marketing - First Video Post / Organic Effort

One of our video posts for New Buzz made a significant impact, gaining substantial traction and engagement. With 20 reshares and 2,205 plays, it caught the attention of a wide audience. Impressively, the video reached 97.8% of non-followers, showcasing its broad appeal. Additionally, the post resulted in 12 new follows, demonstrating its effectiveness in attracting and retaining viewers. This success highlights our ability to create compelling content that resonates with audiences and drives growth for New Buzz.

Collaboration with Influencers - Paid Effort

In an exciting collaboration, a prominent influencer partnered with Bussin, resulting in remarkable engagement and growth. The campaign generated an impressive 4000 reshares and 3200 likes, showcasing the enthusiastic response from the influencer's audience. With a staggering 181K views, the content reached a wide audience, sparking interest and driving brand visibility. Notably, the collaboration led to a significant increase in followers, underscoring the success of the partnership in expanding Bussin's reach and fostering meaningful connections with new audiences.
Instagram •

Meta Ads Insights

In my role managing Meta Ads Insights, I executed an ad campaign for my own brand, Paint A Tote, with remarkable success. The ad resonated with the audience, reaching an impressive 20,888 people. Garnering 290 shares and 248 likes, it sparked significant engagement and interest. Additionally, the ad resulted in 126 reshares, fostering meaningful interactions with potential customers. Most notably, the campaign facilitated substantial growth for Paint At Tote's social media presence, with 231 new followers gained as a direct result of the ad. This achievement highlights my ability to craft compelling ad content and leverage targeted advertising strategies to drive brand awareness and growth.
Instagram •

Creating Content - Personal Blog

Through my personal blog, I consistently produce engaging content that captivates and resonates with my audience. In a recent post, I achieved significant traction, garnering 2,552 views and 134 likes, demonstrating the appeal of the content. Moreover, the post sparked conversations and interactions, with 14 reshares and 17 shares across various platforms. Impressively, the reach extended beyond my existing followers, reaching 2,161 non-followers and expanding the blog's reach to new audiences. This success underscores my ability to craft compelling content that drives engagement and attracts a wider audience to my platform.

E-Commerce - Amazon & Etsy

In my role overseeing one of our Amazon shops, I successfully orchestrated strategies that resulted in generating $1286 in revenue. This achievement underscores my proficiency in managing Amazon platforms, demonstrating my ability to optimize sales channels and drive significant revenue growth through effective management and strategic implementation.
In addition to my success with Amazon shops, I also effectively managed my own shop on Etsy. Through meticulous attention to detail and strategic implementation of listing SEO and keywords, I generated $1051 in revenue. With 3475 visits to my shop, this achievement highlights my ability to leverage SEO optimization and strategic marketing tactics to drive sales and maximize visibility on e-commerce platforms like Etsy.
Instagram •

Instagram Followers Growth

As the Creative Lead at Habib University, I spearheaded a dynamic content strategy that significantly increased the university's Instagram following. Through strategic planning and innovative content creation, we crafted engaging posts and stories that resonated deeply with our audience. Our approach not only captured attention but also fostered meaningful connections, driving a substantial increase in followers and enhancing the university's online presence.